Publicis Luxe
Publicis Luxe sublimates the creative partnership between Lancôme and The Louvre
When two iconic French institutions, The Louvre and Lancôme come together, a unique collaboration unfolds, bridging history and future.
This extraordinary partnership delves into centuries of art history at the Louvre to explore the essence of Beauty. As a true universal museum, the Louvre is a meeting place of cultures that inspires us to envision the diverse forms Beauty can take and how it shapes our identities. Lancôme believes that Beauty is a Living Art, constantly evolving, with no fixed rules nor boundaries.
The collaboration invites us to pursue this dynamic dialogue between Art & Beauty in telling women's stories that echo our times beyond eras, geography, & cultures in our modern world.
The campaign features Lancôme's global ambassadresses, including Zendaya, Amanda Seyfried, Aya Nakamura, and He Cong, showcasing their captivating beauty as modern-day muses alongside the immortalized goddesses of the Louvre such as the Victory of Samothrace, the Venus of Arles, the Diana of Gabii, Corinne or the Venus de Milo. Each of these sculptures embodies femininity, strength, and beauty, transcending time and inspiring the women of today.
The campaign will be launched worldwide on September 4th, 2023
Film: https://www.youtube.com/watch?v=3fqDxSbtTHM
Assets (Video + Prints): https://lion.box.com/v/LancomeXLouvre
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ANNONCEUR : LANCÔME INTERNATIONAL
Présidente Lancôme International : Françoise Lehmann
Vice-Président Global Communications & Image Lancôme : Mylène Kerjean
International Marketing Director of Animations: Rachelle Mladjenovic
Brand Axis Director of Animations : Stephanie Judd
Project Manager : Camila Manrique
AGENCE : PUBLICIS LUXE
Executive Creative Directors: Marie-Eve Schoettl, David Soussan
Creative Directors: Nicolas Chauvin, Gregory Athea
Creatives: Alice Colagrande, Yohan Dubray, Amine Bouzidi, Eleonore Mugnier, Vincent Piveteau
Strategy: Christine Milan
Managing Director : Donatien Souriau
Board Account Director: Matthieu Daversin
Group manager: Léa Gremeau
PRODUCTION
Directors:
Hero Movies by Georgia Hudson
Digital Movies by Arthur Lacomblez
Product Movies by Charles Helleu
TV producer: Séverine Collandre
Photographers:
Beauty Visuals by Sølve Sundsbø
Still Lifes by Charles Helleu
Behind The Scenes by Alex Raduan
Production: Colors, Prodigious
Sound Production: Prodigious
Editor: Mathematic
Post Production: Mathematic, Prodigious
MUSIC
Titre: House of El
Performers: House of EL, Jay Prince, Laura Mvula
Voices: Zendaya, Amanda Seyfried, Aya Nakamura, He Cong VO
ABOUT PUBLICIS LUXE
We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people. These moments, over time, create a unique kind of relationship between people and brands, made of impressions, conversations, discoveries and surprise, essentially: emotions.
To spark positive emotion, Publicis Luxe thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. A crew of passionate people coming from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.
Whether working on brand platform, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where conversations bloom, where heritage and zeitgeist collide to spark new ideas.
Guillaume Liziard CMO - guillaume.liziard@publicis.com, +33 1 85 56 96 01
