In 2012, Renault launched Zoe at a time when electric power was not a major focus. At the time, the brand was the very first European manufacturer to offer a model designed entirely from a 100% electric engine.
Since then, attitudes and behaviors have changed, the energy transition has become a priority for everyone, and electric mobility has already become a reality in our daily lives.
Zoe is undoubtedly the spearhead of this transformation of the automotive sector in France and Europe, with 350,000 cars sold since its launch. Despite increased competition, Zoe remains the leader in its segment and still offers the longest range in its category with up to 395km driving range.
A decade after its launch, the brand is looking back on this daring gamble, with a certain pride in having been a much-needed pioneer in the market, and one that has influenced the entire mobility sector.
For this new Zoe "revolution" campaign, Renault and Publicis Conseil have chosen to tell the story of society's evolution through the eyes of a little girl.
The film, full of optimism, tells the story of how Zoe paved the way to electric mobility and pays tribute to all those who followed the movement and participate more widely through their behavior in this energy transition.
We follow a young girl who tells us how we have adopted innovative solutions in 10 years to reduce our impact on the environment. From the installation of solar panels to the use of more responsible forms of transport, our heroine witnesses this behavior change.
Publicis collaborated with Martin Werner to produce this film. The music "forever young" orchestrated by Start-Rec perfectly accompanies this optimistic vision towards more responsible and environmentally friendly behavior.
Arnaud Belloni, Renault World Marketing Director: “
Our ambition with this film is to remind us of the extent to which Renault, with the launch of Zoe 10 years ago, was the bold pioneer of a profound societal change that few people had anticipated, and which goes far beyond the car but extends to all our habits. It is probably the most radical and rapid change that the automotive sector has ever seen. And Renault's greatest strength lies in its 10 years of experience in 100% electric vehicles, which gives it unrivaled expertise and lead over other players in the market.”
Watch the video
here
