Accueil Publicis Luxe Publicis Luxe, Lancôme x Bearbrick promise a beauty best friend like no other.
Publicis Luxe

Publicis Luxe, Lancôme x Bearbrick promise a beauty best friend like no other.

Publicis Luxe

Publié le jeudi 6 octobre 2022 à 00h00, mis à jour le 11 octobre 2022 à 17h58
Temps de lecture : 1 min
Publicis Luxe, Lancôme x Bearbrick promise a beauty best friend like no other. Accompanied by Publicis Luxe, Lancôme launches a fun-filled beauty experience in collaboration with Japanese cult favorite toy, Bearbrick. Aptly named Happy, Bearbrick becomes Lancôme’s happiness totem, artistically reinterpreting the House’s signature and emblem, as he adorns the brand’s icons in an exclusive limited collection.

Starring actress Lily Collins, lead of Netflix’s hit show Emily in Paris, the collaboration’s graffiti aesthetic is injected into the House codes, notably the Lancôme logo, its iconic rose and its signature Ô. The three films, titled Call Me Happy, each highlight the brand’s limited editions, as Collins magnetically takes us through the journey of bringing Lancôme’s happiness mission of beauty to life.

Conceived with the help of Publicis Luxe, the Lancôme x Bearbrick collaboration adopts a playful approach to combining luxury skincare and makeup with the world's most famous collectible art toy, creating hassle-free beauty in everyday routines. Happy comes in three sizes of figurine, alongside limited editions of the brand’s skincare and makeup icons: Génifique, Clarifique and L’Absolu Rouge.

This is deployed as a 360° campaign, aimed at building social media, digital, e-commerce, display and retail experiences. The three films (and a mashup film), featuring Lily and Happy, were accomplished using a comprehensive number of visuals and stills.

The media campaign will be launched worldwide on October 6th, 2022.



ASSETS (Video + Prints): https://lion.box.com/s/4lp55pfzth93n8hqq5my6ba1hyb32lpi

A propos de Publicis Luxe

ABOUT PUBLICIS LUXE

We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people. These moments, over time, create a unique kind of relationship between people and brands, made of impressions, conversations, discoveries and surprise, essentially: emotions.

To spark positive emotion, Publicis Luxe thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. A crew of passionate people coming from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.

Whether working on brand platform, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where conversations bloom, where heritage and zeitgeist collide to spark new ideas.


Contact : Guillaume Liziard CMO - guillaume.liziard@publicis.com, +33 (0)1 85 56 96 01

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