Publicis Luxe
Mugler partners with Publicis Luxe to celebrate the 30-year anniversary of ANGEL
First launching in 1993, Mugler’s Angel was an unprecedented hit. The sweet, blue fragrance in its star flacon made waves for its original scent, changing the world of perfume since its inception. Now, thirty years later, Angel continues to hold steady as an icon and eternally contemporary perfume.
Therefore, to celebrate the thirty years of Angel and as a tribute to Thierry Mugler, who passed away in January, Mugler Fashion and Fragrances teamed up with Publicis Luxe for a glamorous, muse-studded celebration. The “We Are All Angel” campaign is set for a worldwide release and intended to reflect the One Mugler strategy.
The vision for the 360 campaign, according to Mugler Fashion’s Creative Director, Casey Cadwallader, was to express “seven different contemporary femininities” in an effort to emphasize the varying facets of the fragrance, and amplify its diversity and nonconformity. This is reflected by the seven talents, including supermodel Irina Shayk and artist Nina de Lianin, whom was a muse and close friend of Thierry Mugler.
The media campaign will be launched worldwide on October 4th, 2022.
Youtube: https://www.youtube.com/watch?v=wAMFcnvr3P8&ab_channel=Mugler
Assets: https://lion.box.com/s/3htd9763dxmpxpqiu1kxjuylu6oysxns
AGENCY : PUBLICIS LUXE
Executive Creative Director : Aurelien Nauleau
CR : Virginie Brun
Producteur musique : Clement Bonet
Suivi commercial : Julien Baré, Malika Croisetu, Sharonne Rakkah
TV Prod : Sanae Belkouri
Achat d’Art : Laurent Camilleri
PRODUCTION
Directors / Photographes : Torso
Production : Division
Executive Producer : Valentine Gomes-Ferenczi
Post-Producers : The Mill
Photographes : Torso
Music & Sound Production : Prodigious France
Executive Music Production : Asma Maroof x NGUZUNGU
A propos de Publicis Luxe
ABOUT PUBLICIS LUXE
We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people. These moments, over time, create a unique kind of relationship between people and brands, made of impressions, conversations, discoveries and surprise, essentially: emotions. To spark positive emotion, Publicis Luxe thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. A crew of passionate people coming from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai. Whether working on brand platform, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where conversations bloom, where heritage and zeitgeist collide to spark new ideas.
Contact : Guillaume Liziard CMO - guillaume.liziard@publicis.com, +33 (0)1 85 56 96 01
