Educational violence as a legacy: a powerful awareness-raising campaign on the transmission of violence from generation to generation, or how to break the vicious circle.
In the run-up to the International Day for Non-Violence in Education on 30 April, the StopVEO association, Enfance sans violences, and Publicis Conseil are launching their fourth campaign to raise awareness of violence against children.
Violence is still used in education today because it is passed down from generation to generation. Children who are victims of violence build themselves up as adults by reproducing what they have always known. Science is now shedding light on the consequences of violence on children's development, but we still need to raise awareness if we are to build a non-violent society.
At the heart of this awareness campaign is the film The Legacy, designed by Publicis Conseil, directed by Cole Webley and produced free of charge by BIG Productions (Raphaël Carassic).
The film tells the story of a family legacy. It tells the story of the ordinary violence that is unconsciously passed on, as if it were inevitable, often disguised under the guise of education, for the so-called benefit of the children.
And if this violence is engraved in our DNA, why shouldn't it be visible as a physical characteristic?
The metaphor of the "big hand" representing blows and humiliation. All this ordinary educational violence is passed down from generation to generation, with the weight carried by children weighing on their adult lives.
This is what the film is about: One man's internal struggle between what he has endured and what he will decide to pass on the day he becomes a father in his own right.
Discover the movie : https://youtu.be/OxSyAaf9E98
StopVEO, Enfance sans violences, has been working since its creation in 2016 to help adults understand these patterns, by informing and raising awareness. An education without violence is not only possible, it is essential to building balanced and peaceful adults.
The 30-second version of the film The Legacy will be broadcast on television from 29 April 2024, and will be relayed from 23 April on the social networks of StopVEO, Enfance sans violences, in its 2 minutes and 47 seconds version.
France 2, France 3, France 5, LCPAN, Tf1, Ushuaïa TV, Histoire, TMC, TF1 Série Films, TFX are supporting the association.
StopVEO, Enfance sans violences, will be holding a conference on 30 April 2024, at the Town Hall of the 10th arrondissement in Paris (72, Rue de Faubourd St Martin), from 6.30pm to 8.30pm ("Opening our eyes to ordinary educational violence"; free and open to all).
Creative international agency based in Paris, Publicis Conseil is, in 2023, the 1st “French Agency” and the 2nd “Agency of Year” at the Cannes Lions with 18 Awards, including 2 Grand Prix. Led by Agathe Bousquet, Marco Venturelli and Alexandra Evan, the agency supports its clients from France on different international markets, that includes: AccorHotels, AXA, BNP Paribas, Carrefour, Castorama, Citeo, ENGIE, Fnac Darty, Groupe Seb, Harrys, L’Oréal, Nestlé, Orange, Renault, Sanofi, Saint Gobain, SNCF. Awarded the Agences Actives CSR label by the AACC and AFNOR with the highest score of 3 stars for the third time in 2024. www.publicisconseil.fr
About StopVEO:
StopVEO, Enfance sans violences, was founded in 2016 by Céline Quelen, after more than 8 years of activism as a citizen collective, to obtain a civil law abolishing ordinary educational violence.
The association has positioned itself as a major player in the advocacy carried out in colloboration with children's rights associations. Since the vote on the law of 10 July 2019, putting an end to ordinary educational violence under the chapter of parental authority, StopVEO, Enfance sans violences, has been working to raise awareness of this law. This involves raising awareness, training and informing all types of public about ordinary educational violence and its consequences, both for the child's development and for society as a whole.
Héloïse Mathon – heloise.mathon@publicis.fr – 06 25 35 74 47
