To reveal its new model, Renault, in collaboration with its agency Publicis Conseil, envisions an advertising film that celebrates both the heritage and future of the brand.
The story of Renault has primarily been written on the road, but some of its most beautiful lines have been etched in the sky. In 1933, at a time when civil aviation was making great strides, Renault acquired the manufacturer Caudron to create the company Caudron-Renault. From this union emerged, among others, a legendary aircraft: the Caudron-Renault Rafale. A machine with a rare performance that would leave an indelible mark in the grand history of conquering the sky.
A glorious chapter where the brand invites us to relive through the precise lens of director Dan Di Felice (BIRTH) in an aerial film. Accompanied by the famous track "Opus" by Eric Prydz, reorchestrated by the agency StartRec, the piece blends electronic and classical music. The result: a crescendo concluded by an epic flight, intensifying its impact.
The film retraces the epic journey of Hélène Boucher, an extraordinary female pilot who set several speed records, including the women's world speed record over 1,000 kilometers, reaching 445 km/h on August 11, 1934. Renault pays tribute to her, as well as to Maryse Bastié and Adrienne Bolland, icons of French aviation, who pushed the established limits and opened the way to new possibilities. Their determination to fly higher, further, and faster has been a source of inspiration for generations of pilots and engineers.
Discover the film here : https://youtu.be/z27BCCMM-M0
This aerial inspiration takes us on a journey through time to reveal the new flagship of Renault: Rafale. The premium SUV coupe carries the heritage of the Caudron-Renault Rafale: performance, boldness, agility, and character.
With its streamlined design, sporty silhouette, and clean lines, the design of all new Renault Rafale E-Tech hybrid redefines the brand's aesthetic codes. All new Renault Rafale is also at the forefront of connectivity with its openR link multimedia system with Google nuilt-in and over 50 available apps. Its E-Tech full hybrid 200 hp powertrain, as powerful as it is efficient, coupled with the 4-Control advanced system with four-wheel steering, offers exceptional driving pleasure. It will soon be joined by a high-performance E-Tech 4x4 300 hp powertrain. Equipped with the latest innovations, all new Renault Rafale benefits from the solarbay panoramic sunroof that can be opaque on demand for the well-being of passengers.
Arnaud Belloni, Renault's Worldwide Marketing Director:
"All new Renault Rafale inherits a strong and meaningful name. It was therefore important to recall the origin of this name, paying tribute to the heritage of the Renault brand. This film emotionally portrays this glorious chapter of Renault's forgotten history. With Renault Rafale, a new page of this story is being written, inspired by past accomplishments and resolutely focused on the future."
The film is broadcasted on social media and at the International Paris Air Show in Le Bourget since June 18. On this occasion, all new Renault Rafale is revealed worldwide.
