Publicis Luxe
Audemars Piguet’s free spirit is embodied in a new creation co-signed by Publicis Luxe
At Audemars Piguet, everything started in Le Brassus: connection to nature, family roots and creative know-how. It is also where everything is reinvented today - from watchmaking innovation to a forward-thinking and assertive vision of luxury with many new stories to tell.
It is for this reason that the new Audemars Piguet campaign – celebrating its past and its future – was conceived and shot in this valley. It is the story of the brand’s identity and values, a position it shares with its family members, whether they be clients or artisans: Seek Beyond – it is this idea that invites you to trace your own path and see beyond. It calls to capture what the young souls, artists, and inventors perceive and to craft the most beautiful creations.
It's this spirit and quest that Publicis Luxe shows today in an ambitious and poetic campaign – one that invites those who dream of tomorrow’s world and make these utopias concrete, to join the world of Audemars Piguet.
The campaign launched worldwide on March 1, 2023.
Campaign: https://youtu.be/4wwc_Uiz6nE
AUDEMARS PIGUET
Chief Brand Officer: Olivia Crouan
Global Head of Brand Communication: Valentin Bentz
Brand Communication Manager: Katherine McKay
Brand Communication Expert: Daphne Giorgetti
Brand Communication Expert: Claudio Zenger
PUBLICIS LUXE
Executive Creative Directors: Marie-Eve Schoettl / David Soussan
Creative Directors: Fanny Burrato / Gabrielle Attia
Art Directors: Anqi Lai / Elena Lightbody
Commercial Lead: Camille Monange Rieu / Marion Forestier
PRODUCTION
Print production: Iconoclast
Photographers: Jonas Lindstroem / Éric Sauvage
Achat d’Art : Anne Traonouil / Béatrice Kagan
Film Production: Psycho
Sound Producers: Christophe Caurret / Camille Masse / Olivier Guillou / Clément Bonnet
TV Producer: Sophie Megrous
Post-production: The Mill
Director: Neels Castillon
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ABOUT AUDEMARS PIGUET
Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Based in Le Brassus since 1875, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their savoir-faire to set rule-breaking trends. In the Vallée de Joux, at the heart of the Swiss Jura, Audemars Piguet has created numerous masterpieces, testament to the Manufacture’s ancestral savoir-faire and forward-thinking spirit. By pushing the boundaries of what is possible and building bridges between different creative worlds, Audemars Piguet has been able to explore new horizons and build an inspired community.
Seek Beyond. — www.audemarspiguet.com
ABOUT PUBLICIS LUXE
We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people. These moments, over time, create a unique kind of relationship between people and brands, made of impressions, conversations, discoveries and surprise, essentially: emotions.
To spark positive emotion, Publicis Luxe thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. A crew of passionate people coming from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.
Whether working on brand platform, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where conversations bloom, where heritage and zeitgeist collide to spark new ideas.
Guillaume Liziard CMO - guillaume.liziard@publicis.com, +33 (0)1 85 56 96 01
