Accueil Marcel With "Les Boules à Soleil" Transavia and Marcel revisit the traditional snow globe with a nice surprise.
Marcel

With "Les Boules à Soleil" Transavia and Marcel revisit the traditional snow globe with a nice surprise.

Marcel

Temps de lecture : 2 min

Who hasn't dreamed of being offered a trip for Christmas? This year, Transavia and its agency Marcel are proposing an offbeat gift full of surprises to put under the tree: Les Boules à Soleil.



A trip for two hidden under each ball.

At the end of the year, it is common to offer "travel vouchers" to our friends and family, and this often takes the form of a small note written on a card indicating the destination or, in the best case, a guide to the destination. And what if, to mark the occasion, budget airline Transavia (member of the Air France KLM Group) invented an object that would act as a ticket?

For the 2022 holiday season, Transavia wants to stand out with an original concept: Les Boules à Soleil (ie: sun balls). The concept is based above all on an object and the imagination it conveys: snow globes. This old-fashioned object will be transformed by Transavia into... return plane tickets for 2 people to sunny destinations for only 169€.

With the help of a unique code placed under the snow globe, Transavia transforms this really cheesy gift into a great present for your girlfriend, your family, your brother, your best friend, etc.

From November 28 until Christmas (or while stocks last), Transavia will offer 6 limited edition sunglasses for sale on its dedicated mini-site: lesboulesasoleil-transavia.fr.

Each snow globe corresponds to a sunny destination on the Transavia network, represented by a key monument: the Parthenon in Athens, the Coliseum in Rome or the famous yellow tramway in Lisbon. The kitschy snow globe has never looked so good under the Christmas tree.

Whether you're a fan of cultural visits, parties or gastronomy, there's bound to be a destination to suit everyone with Transavia's sun balls: Rome, Athens, Madrid, Lisbon, Marrakech and Porto are just a click away.

Practical information
Transavia's Les Boules à Soleil will be available for sale from 28 November on the lesboulesasoleil-transavia.fr website, at the unique price of 169 euros including tax*.

*Return ticket required, Basic fare. The following fares are not included in the offer: Plus and Max. Booked between 12/26/2022 and 04/15/2023 for travel between 01/08/2023 and 04/30/2023, excluding French public holidays and school holidays.


Credits: 

TRANSAVIA
Chief Commercial Officer: Nicolas Henin
Marketing & Communications Director: Cécile Nomdedeu
Influence & Social Media Manager: Elif Utku
Media & Advertising Manager: Constance Picaud

MARCEL
Co-Chairmen: Pascal Nessim & Charles Georges-Picot
Chief Creative Officers: Youri Guerassimov & Gaëtan du Peloux
Managing Director: Blandine Mercier
Creative Directors: Jérémie Bottiau & Julien Simons
Copywriter: Benoit Vangilve
Art Director: Eva Sgarro 
Digital Creative Director: Eulalia Bartolomeu
Digital Art Director: Coline Vedrenne
Social Media Creative: Mathieu Borza   
Strategic Planning co-Director: Léoda Esteve
Associate Director: Alexandre Guillot
Account Director: Fanny Cammas
Account Manager:  Romane Drosdziok 
Project Manager:  Elena Graffeuille

PRODIGIOUS
Photographer: Geoffrey Mitre
Producer: Marc-Antoine Riou
Head of Production: Matthieu Descamps Assistante de Production : Margaux Lefevre
Image: Emmanuel Malherbe
Set Design: Frédéric Caselas
Control Room: Olivier Banet
Post-Production: Prodigious
Post-Producers: Frédéric Lubin / Nathalie Depas
Edit: Nicolas Larrouquere
Color Grading : Bertrand Duval
Graphist: Paul Creze
Sound Production: Prodigious
Sound Producer & Director: Remy Dorne
Sound Engineer: Jean-Jacques Hubert
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A propos de Marcel

Marcel is one of Publicis Groupe’s most awarded creative agencies in the world. Since 2011, it has been home to an ever-growing number of advertisers who want to shake up the lines of their category and refuse the status quo. Its ability to put creativity in all its forms at the service of clients’ business transformation has giventhe agency its motto: Make Things That Change Things.

Contacts presse

Aliou Maro : aliou.maro@marcelww.com / +336 33 32 95 19
Matthieu Degrave : md@alquiercommunication.fr / +336 99 41 39 94 
Vincent Dujardin : vd@alquiercommunication.fr / +337 86 91 65 59

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