Bigger, Cooler, Jogger: an invitation to escape by Dacia
Publicis Conseil
Publié le mercredi 16 février 2022 à 15h16, mis à jour le 21 avril 2022 à 17h10
Temps de lecture : 1 min
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TVC JOGGER EN.mp4
Dacia will hit the screens in March 2022 with All-New Jogger. With the length of an estate car, the space of a minivan and the attributes of an SUV, All-New Jogger is the "ideal life companion" for families' daily lives and their desire to get away from it all. Available with 5 or 7 seats, New Jogger makes you want to go on an adventure.
All-New Jogger offers the best price/accommodation ratio on the market. A real "Swiss Army knife" car that offers the essential equipment without compromising on safety and life on board with guaranteed comfort up to the 3rd row.
Sharing time and moments with your family has never been so essential. Yet anyone with a large family will tell you that family cars are most of the time practical, but far from cool.
With this in mind, Publicis Conseil created the advertising campaign for the All-New Jogger. Produced in collaboration with James Cotton, the film highlights a multi-generational family and their desire to get away from it all, through a dreamlike metaphor between a longboard and the vehicle.
The film illustrates the modularity of Jogger thanks to the longboard which grows to accommodate each member of the family in the four corners of the city. It also illustrates the feeling of freedom brought by Jogger by bringing the whole family with a smile on the road to holiday. The lively Esperar pra ver music from Evinha coupled with the windy-haired actors gives a fresh twist to the family car image.
All-New Dacia Jogger, as cool as it is big, as big as it is cool.
"Once again, Dacia is shaking up the codes and reinventing the versatile and affordable family car. With 5 or 7 seats, Jogger perfectly embodies the positioning and spirit of Dacia. Versatile thanks to its record levels of space and modularity, and attractive thanks to its adventurous design, Jogger is an invitation to adventure. All-New Jogger reinforces Dacia's commitment to making mobility accessible to all, and to sustainable mobility, since it will soon be offered with a hybrid engine. Jogger is the ideal family companion for all daily activities and leisure pursuits.” Denis Le Vot, Managing Director of Dacia.
