In a 2020 version of a letter to Santa, Carrefour shows its commitment towards customers for this particular Christmas #TheLetterToSanta

Through the eyes of a little girl and her letter to Santa Claus, Carrefour launches its Christmas campaign which will start broadcasting on November 22nd, 2020 on TV.

In this 60 second film, Carrefour portrays a little girl writing her letter to Santa. Aware of the amazing work Santa has to achieve this year, she leaves him cookies and a glass of milk so that he can gain strength. Carried by the emotion of "Planetarium" of "La La Land", the film plunges the viewer into the Carrefour stores universe, in which the collaborators work to serve the clients at best and help them in making this Christmas a success.

Carrefour perpetuates the magic of Christmas while taking the side of authenticity and assuming the Covid context in the story, images and voices.

The production features real Carrefour employees and shows their mobilization in the field, from the cashier to the Drive manager, including the pastry chef preparing the Yule log, all at the service of customers...

This Christmas film "The Letter" is the brand's first "group" film, as it will also be broadcasted in Belgium, Spain, Italy, Poland, Romania and Argentina, with some adaptations to stick as closely as possible to local cultures, such as the Christmas dessert scene.
 

Alongside the film "The Letter", the brand is broadcasting five short films:
    · A film on the possibility of ordering toys on carrefour.fr and picking them up through the Drive.
    · A film about the Playmobil Market Truck at an unbeatable price, if the customer finds it cheaper elsewhere, Carrefour reimburses the price difference twice.

Three short films on the value for money of Carrefour brand products for holiday meals:
    · The Duchess Potatoes Carrefour without colouring or preservatives at 0.99 € per bag of 600 g.
    · Carrefour Quality smoked salmon, grown without any antibiotic treatment, from Norway at € 7.99 the eight slices.
    · The Carrefour noix de Saint Jacques (scallops) with coral at € 5.50 for 18-35 pieces.
 

An ONLINE communication device completes the TV campaign:
· Social and digital relay of interviews by our Carrefour employees mobilized for Christmas and who participated in the film.
· An operation called "Small messages make a big Christmas" so that grandparents can win the delivery of a gourmet basket with a personalized message from their grandchildren.
· A radio campaign during six weeks on the best holiday products at low prices also pushed through the press, such as the chestnut yule log created by Jean Imbert exclusively at Carrefour at 11.90€ for six people, or “the Igloo” Carrefour Extra iced dessert in its original shape at 7.99€ for 565g.

TV broadcast of the film " The Letter " 60'', 40" and 15'' in France
· The film in its event-driven long format (60 seconds) will be broadcast from November 22nd on TF1 at around 8:40 pm and around 9:35 pm on M6, then on a few strong placements such as on the 4th of December for the final of Koh Lanta on TF1.
· A 40-second version will take over, accompanied by the five short formats, until the 27th of December (toys until the 6th and then holiday food).

« Santa doesn’t forget anyone. »
Carrefour called on Publicis Conseil and Rudi Rosenberg for the production of this communication, and Arena Media for advice on media purchase.