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Envisioned by Publicis Luxe, the collaboration between Balenciaga and Fortnite led to the creation of a whole new metaverse fashion experience in the digital world.

Publicis Luxe

Publié le mercredi 20 octobre 2021 à 20h00, mis à jour le 21 avril 2022 à 17h12

Temps de lecture : 1 min

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To promote uniqueness, authenticity and self-expression, Balenciaga and Fortnite decided to create their own digital fashion world. On September 20^th, 2021, Fortnite players will be able to become fashion icons and share their looks with the whole world.
Inspired by authentic collections from the luxury fashion house Balenciaga, multiple items from the brand will be available to purchase directly in the video game. A new way for players to express themselves creatively and be bold in Balenciaga.

In association with Content Factory by Prodigious and Studio AC3, Publicis Luxe focused on designing the content for the DOOH campaign, a 3D XXL animation displayed on giant billboards in London, New York, Tokyo and Seoul (billboards that will be integrated within the Fortnite game itself for the first time ever) to unveil the launch of the Balenciaga shop in Fortnite, to be revealed on September 20th.

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A propos de Publicis Luxe

ABOUT PUBLICIS LUXE

We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people. These moments, over time, create a unique kind of relationship between people and brands, made of impressions, conversations, discoveries and surprise, essentially: emotions.

To spark positive emotion, Publicis Luxe thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. A crew of passionate people coming from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.

Whether working on brand platform, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where conversations bloom, where heritage and zeitgeist collide to spark new ideas.