#EverythingThatMatters,
AXA highlights the purpose of its work!

Publicis Conseil

Publié le mardi 20 decembre 2022 à 10h23, mis à jour le 21 decembre 2022 à 12h43

Temps de lecture : 1 min

Lire le film

AXA - Everything that matters - VA

Through this campaign, AXA wanted to challenge preconceived ideas about the insurance business and highlight its employees' diversity and uniqueness. The message is based on what is essential for the brand, namely the human element and progress, which reminds us of AXA's purpose: "to act for human progress by protecting what matters".

The choice of an animated treatment for this film sets it apart from the brand's latest productions. It also suggests that the story we discover is fictionalized, whereas it is purely and simply based on reality: that of AXA employees. The aim of this statement is also to underline the diversity and wealth of the insurer's expertise.

Thomas Piquerel, Head of Communication and Engagement added: "Through this campaign, it was important for us to pay tribute to our employees, the men and women behind AXA, but also to demonstrate that our work is not limited to office jobs. On the contrary, our jobs are field-based and passionate, close to people and definitely focused on progress!”

This campaign, launched in December, will be progressively deployed internationally through a digital and social campaign on AXA's social networks.
The film, designed to be easily adapted to all screens and to speak to everyone, is the cornerstone of this project. It tells the unique and emblematic stories of four AXA employees who live their jobs with passion all over the world:

Discover the film here: https://youtu.be/STH4GlmpXgY

Télécharger le kit presse

A propos de Publicis Conseil

International creative agency based in Paris, Publicis Conseil has won 21 Lions, including 1 Grand Prize in 2021 and 2022. Led by Agathe Bousquet, Marco Venturelli and Alexandra Evan, the agency supports its French clients on their various international markets and includes AccorHotels, AXA, BNP Paribas, Carrefour, Castorama, Citeo, ENGIE, Fnac Darty, Seb Group, Harrys, L'Oréal, Nestlé, Orange, Renault, Sanofi, Saint Gobain, SNCF. Labeled Active CSR Agencies by the AACC and AFNOR with the best score of 3 stars, Publicis Conseil was for the 3rd time international agency n°1 at the Good Report in 2021. www.publicisconseil.fr

About AXA

The AXA Group is a worldwide leader in insurance and asset management, with 160,000 employees serving 108 million clients in 57 countries.

https://www.axa.com/en/about-us