AccueilPublicis ConseilIn their new campaign, Castorama reaffirms its desire to be the brand for positive and responsible change
In their new campaign, Castorama reaffirms its desire to be the brand for positive and responsible change
Publicis Conseil
Publié le mardi 5 avril 2022 à 09h53, mis à jour le 21 avril 2022 à 17h10
Temps de lecture : 1 min
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Castorama_66s_VA_220328.mp4
For over 50 years, Castorama has been helping the French to change their lives. In 2021, with its new signature "Change makes us move forward", the company has come to affirm its desire to make each of these changes an opportunity to live better at home and more responsibly. This commitment is true to the brand's values and will be embodied from 3 April by a brand-new advertising campaign that is both impactful and heart-warming. By focusing the film on their CSR actions, Castorama is reaffirming its ambition to support responsible consumption and the development of more sustainable and ecological homes.
The beaver, Castorama's favourite animal, is back in the spotlight with a new film, both emotional and humorous, to reveal the company's responsible commitment. This new opus is anchored in real life, with a simple, comical and friendly tone, and celebrates positive change in all humility!
To reveal this new chapter in the company's life, the agency Publicis Conseil collaborated with the famous advertising director James Rouse. Working alongside Castorama, he revived the beaver a year later and brilliantly brought to life Cedric, this rather unusual employee with a funny look and attitude.
In line with its responsible commitments, the new Castorama campaign was filmed in sustainable conditions:
- A made in France production in Marseille to reduce the carbon footprint
- Filming was carried out in natural settings, with the best possible use of natural light
- Particular attention was paid to saving energy with more than half of the film being shot without a generator
Publicis Conseil
