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Mugler Fragrance and Publicis Luxe unveil a campaign full of hope and optimism for the launch of Alien Goddess perfume.

Publicis Luxe

Publié le vendredi 3 septembre 2021 à 17h06, mis à jour le 21 avril 2022 à 17h12

Temps de lecture : 1 min

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MUGLER_ALIEN_GODDESS_HEROMOVIE_WEB_ENG_16_9_48s_MP4.mp4

In a world where nothing will ever be the same again, a solar goddess is paving the way to a miraculous future: Alien Goddess. Embodied by Willow Smith, in a perfect harmony with her body and mind, she is ready to magnify the world around her.

Alien Goddess is a universal call to all women: Create the Extraordinary.

A true expression of a new form of powerful, talented and spiritual femininity, connected to the world around her.

Singer, actress, producer... Willow Smith is a modern muse in every aspect of her existence.

The campaign is directed by Emmanuel Adjei, a young filmmaker and artist, internationally known for his music videos with world-renowned artists.

The music, "All is full of love" is produced by Bjork.

The visual was photographed by the Spanish photographer Txema Yeste.

The campaign is launched since August 30^th 2021 in TV, print / billboard, but also on social media and especially on Instagram, TikTok and Snapchat, platforms for which the agency has developed a filter.

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A propos de Publicis Luxe

ABOUT PUBLICIS LUXE

We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people. These moments, over time, create a unique kind of relationship between people and brands, made of impressions, conversations, discoveries and surprise, essentially: emotions.

To spark positive emotion, Publicis Luxe thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. A crew of passionate people coming from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.

Whether working on brand platform, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where conversations bloom, where heritage and zeitgeist collide to spark new ideas.