AccueilPublicis FranceMugler Fragrance and Publicis Luxe unveil a campaign full of hope and optimism for the launch of the Alien Goddess fragrance.
Mugler Fragrance and Publicis Luxe unveil a campaign full of hope and optimism for the launch of the Alien Goddess fragrance.
Publicis France
Publié le jeudi 9 septembre 2021 à 11h08, mis à jour le 9 septembre 2021 à 16h39
Temps de lecture : 1 min
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Alien Goddess Eau de Parfum - The Film - Mugler.mp4
In a world where nothing will ever be the same again, a solar goddess is paving the way to a miraculous future: Alien Goddess. Embodied by Willow Smith, in a perfect harmony with her body and mind, she is ready to magnify the world around her.
Alien Goddess is a universal call to all women: Create the Extraordinary.
A true expression of a new form of powerful, talented and spiritual femininity, connected to the world around her. Singer, actress, producer... Willow Smith is a modern muse in every aspect of her existence.
The campaign is directed by Emmanuel Adjei, a young filmmaker and artist, internationally known for his music videos with world-renowned artists.
The music, "All is full of love" is produced by Bjork.
The visual was photographed by the Spanish photographer Txema Yeste.
The campaign is launched since August 30th 2021 in TV, print / billboard, but also on social media and especially on Instagram, TikTok and Snapchat, platforms for which the agency has developed a filter.
Publicis France
