For the past 3 years, Marcel has been working with Orange on the communication of its Orange Maison Protégée offer, an alarm and remote surveillance system that makes it possible to make your home more secure.
While the remote surveillance sector relies heavily on anxiety-provoking images (burglaries, damage, etc.) to encourage people to subscribe, Orange focuses on the serenity provided by Orange Maison Protégée in its new campaign. This campaign does not say much. Yes, not much, because that's what will happen at home, during your absence, thanks to its alarm and remote surveillance system. And that's also what it will cost you to subscribe to the Orange Home Protection offer.
The three TV films, directed by Laura Sicouri (Division), immerse us in three interiors. Through different moments of life captured, we observe that not much happens in the absence of the owners of the place... A hamster playing ninja in its cage, an answering machine taking a message, or a badly hung piece of clothing falling off the clothesline: little things, because these homes are secured with Orange Maison Protégée.
Marcel is one of Publicis Groupe’s most awarded creative agencies in the world. Since 2011, it has been home to an ever-growing number of advertisers who want to shake up the lines of their category and refuse the statu quo. Its ability to put creativity in all its forms at the service of clients’ business transformation has given the agency its motto: Make Things That Change Things.
Aliou Maro - Communications Director
aliou.maro@marcelww.com
