Publicis Luxe
Publicis Luxe continues to accompany Cartier at Watches & Wonders 2022 and invites everyone to explore Cartier’s vision of time.
At Cartier, time is not only what we measure but what we treasure, something to make the most of - in how it is filled and how it is represented. The strength of this vision drives all of the Maison’s research around time, from its formal representation to personal perception and the experience of the quality of time.
To continue serving this vision, during Watches & Wonders, the world's largest watch show, Publicis Luxe, in collaboration with passionate artisans, has created and developed a series of 37 windows (static and animated) that serve as living showcases to showcase the new products from the House of Cartier.
An ambitious film, produced entirely in 3D, was also created to present the totality of the collections, and was itself shown on a 360° screen during the Geneva show.
A wide range of visuals and iconography was produced to enhance the physical experience in Geneva, all of which was transposed to the brand's Instagram account.
Finally, to allow everyone to live the event, a website, designed in association with Razorfish, was also created and offers visitors an immersive experience through animations and interactive 3D content. This 360° experience allows viewers to further discover the collection’s watches, from Cartier’s notable precious jewel watches to its new designs.
https://www.cartierwatchmakingencounters.com/fr
https://www.instagram.com/cartier/
ANNOUNCER : CARTIER INTERNATIONAL
Sr Vice President Chief Marketing Officer: Arnaud Carrez
International Creative Communications Director : Emmanuelle Guillon
Creative Corporate Content Director : Elodie Hubsch-Thiele
Creative Corporate Content Group Manager : Hélène Duval
Creative Corporate Senior Project Manager : Mathilde Reboul
Digital Brand Identity Director : Nicolas Guiramand
Senior Digital Identity Manager : Maxime Chevalier
Senior Digital Identity Producer : Giada Lecoq
AGENCIES : PUBLICIS LUXE X RAZORFISH
Creative Director Publicis Luxe : Antoine Bonodot
Windows Display – Publicis Luxe : Adrien Cussonneau, Jérémy Givord,
Film – Publicis Luxe : Antoine Bonn, Alexandre Jean-Marie, Jérémy Givord
Iconography and press visuals- Publicis Luxe : Anneliese Boyaval, Gaël Cornet, Erevan Joseph, Hélène Kerbiquet, Marion Maggiorani
Art direction and UX : Anneliese Boyaval, Jérémy Givord
Commercial lead Publicis Luxe x Razorfish : Amandine Ribeiro, David Ouanounou
Commercial follow-up - Publicis Luxe x Razordish : Iris Decoux, Clement Ozout, Anne- Charlotte Delaisement, Laurence Levy, Matteo Carcassola
Production – Razorfish : Mareva Jeandel, Julie Konikowski
Technical supervision – Razorfish : David Vettese, Brice D’Annoville
technical developments - Razorfish : Franck Youdine, Antonin Riviere, Lucas Haladjian
ABOUT PUBLICIS LUXE
We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people. These moments, over time, create a unique kind of relationship between people and brands, made of impressions, conversations, discoveries and surprise, essentially: emotions.
To spark positive emotion, Publicis Luxe thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. A crew of passionate people coming from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.
Whether working on brand platform, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where conversations bloom, where heritage and zeitgeist collide to spark new ideas.
Contact : Guillaume Liziard CMO - guillaume.liziard@publicis.com, +33 (0)1 85 56 96 01
