Accueil Publicis Luxe Publicis Luxe supports Valentino Beauty for the launch of its new make-up collection with a bold, emotional and inclusive campaign
Publicis Luxe

Publicis Luxe supports Valentino Beauty for the launch of its new make-up collection with a bold, emotional and inclusive campaign

Publicis Luxe

Temps de lecture : 1 min
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This campaign is a passionate story between a prestigious brand and 16 unique talents, from an array of different backgrounds, who express their feelings and showcase their distinct personalities through make-up, without any filter. The beauty campaign was shot by Pierpaolo Piccioli - the Maison Valentino’s Creative Director.

Imbued with the codes of Maison Valentino, the campaign creates a unique and symbiotic link between the worlds of Beauty and Fashion.

Valentino’s sensorial, innovative formulations are light to the point of weightlessness, breathable, long lasting and comfortable enough to wear all day. The versatility of each product - multi-use and multi-finish - speaks to the freedom of expression and individuality that lies at the core of the brand. In line with Valentino’s commitment to responsible consumption, lipsticks and compacts are fully refillable.

Couture makeup begins with you is redefining beauty for a new generation. Where individuality is celebrated and the face becomes a canvas for self-expression and experimentation.

The campaign is launched in press, print, social media media and POS worldwide starting from the 1st of June. 


Campagne Movie : https://www.youtube.com/watch?v=hlFSkQGrCTA
Valentino Beauty Instagram : https://www.instagram.com/valentino.beauty/
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A propos de Publicis Luxe

We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people. These moments, over time, create a unique kind of relationship between people and brands, made of impressions, conversations, discoveries and surprise, essentially: emotions.

To spark positive emotion, Publicis Luxe thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. A crew of passionate people coming from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.

Whether working on brand platform, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where conversations bloom, where heritage and zeitgeist collide to spark new ideas.

Contacts presse

Guillaume Liziard CMO | 01 85 56 96 01 | guillaume.liziard@publicis.com
publicisluxe.com | Twitter : publicisluxe | Instagram : publicisluxe | Linkedin : publicisluxe

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