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Publicis Conseil

Renault E-Tech 100% electric, remember how much you loved electric cars

Publicis Conseil

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Renault E-Tech - Remember how much you loved electric cars

Renault has been France's car manufacturer expert in electric vehicles for over a decade.
With the growth of Renaulution in the past two years, the ecological transition has become more important than ever.

The diamond brand strengthens its range of electric E-tech vehicles. Last year, the New Renault Megane E-Tech electric vehicle was commercialized and by early 2025, three new electric vehicles will complete this range: Scenic, Renault 5 and Renault 4. E-Tech technology is also used in utility vehicles, Kangoo and Master, to which Traffic will be added this year.

Driving an electric car is indeed silence and a certain driving comfort, but it is also the pleasure to drive. This pleasure of driving an electric vehicle is what Publicis and Renault chose to highlight in the new E-Tech campaign by reminding their audience how much they've always enjoyed electric cars.
Enjoy Electric E-tech.

In this campaign, Publicis Conseil decided to call upon our very first automotive experience through an electric circuit.

An incredible setting entirely handmade, from cars to buildings to trees, which gives the film a very realistic atmosphere with a grain supporting the walk down the memory lane of the countryside.

The campaign presents the full range of 100% electric vehicles, from private vehicles to utilitarian ones, up to concept cars like the 4L or the R5, meeting all the needs of today’s and tomorrow’s customers.

The film is supported by the legendary band Orchestral Manoeuvres in the Dark with the music Electricity.

It will be on air in Latin America, Europe, and Asia.

Discover the film here : https://youtu.be/yPfCPNf8Ixc
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A propos de Publicis Conseil

Publicis Conseil, the international creative agency based in Paris, has won 21 Lions, including 1 Grand Prix in 2021 and 2022. Presided by Agathe Bousquet, Marco Venturelli and Alexandra Evan, the agency accompanies its clients from France on their various international markets and includes AccorHotels, AXA, BNP Paribas, Carrefour, Castorama, Citeo, ENGIE, Fnac Darty, Seb Group, Harrys, L'Oréal, Nestlé, Orange, Renault, Sanofi, Saint Gobain, SNCF. Labeled Active CSR Agencies by the AACC and AFNOR with the highest score of 3 stars, Publicis Conseil was for the 3rd time international agency n°1 at the Good Report in 2021. www.publicisconseil.fr

 

 

About Renault

Renault, the world’s leading French brand, is sold in 134 countries in nearly 12,000 points of sale. For 120 years, Renault has made life easier for its customers. Renault is known as the pioneer and reference of electric vehicles: 569,000 electric vehicles have been sold since the launch of Zoe in 2012. From the complex and warm design to the European leader in electric vehicles to its commitment to motor sport, the brand is driven by passion on a daily basis. For more information, visit www.renault.fr.

 

 

 

Contacts presse

Héloïse Mathon – heloise.mathon@publicis.fr – 06 25 35 74 47

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