The new generation electric car is presented on September 6 at the IAA MOBILITY 2021 in Munich, paving the way of the Renaulution announced by Luca de Meo, CEO Renault Group and Renault Brand.
All new Renault Megane E-Tech 100% electric combines breakthrough design, dynamic proportions, 220 hp, 0 to 100km/h in 7.4 seconds to stick to the road, 26 advanced driver assistance systems and a large 774 cm² openR screen with Google built-in.
Driving 100% electric has never been so exciting.
FOR DRIVERS ONLY*
With this "for drivers only" campaign, Renault is going back to the basics of driving: power, road holding abilities and acceleration. The brand is aimed at all those who love real cars, thrills and design.
Driving an electric car takes on an unsuspected and uninhibited dimension: 100% of pure pleasure.
INVENTED IN EUROPE, NOT IN CALIFORNIA, SORRY*
Even if it is not the official launch (March 2022), the realization of the "revelation" campaign testifies of the extreme ambition of the world’s first all new Renault Megane E-Tech 100% electric.
The film, will be shown in its long version of 1min30 at the IAA MOBILITY 2021, emphasizes the sportiness and the so French technology of the electric vehicle, with a nod for the Californian competitor.
A melting pot of characters is is featured at the wheel of the all new Renault Megane E-Tech 100% in a Venice beach setting, with the soundtrack "California" by Lenny Kravitz to further emphasize the eye-catching nature of the client.
The different scenes illustrate the infinite possibilities that this car connected to Google and the world offers.
Arnaud Belloni, Renault brand global chief marketing officer: "This launch opens a new era at Renault. An era of breakthrough design but above all of the high technology. We are proud to have a campaign that lives up to our ambitions, ultra-modern in the drone shots, and at the same time ultra-lifestyle and human to be 100% in line with the brand's DNA today.”
Laurent Aliphat, Renault brand content creation director: "We wanted to create a campaign that inspires enthusiasm for an immediate and exciting future. It also provides a didactic overview of all the benefits that only a natively electric platform can offer.”
The campaign will be launched in 35 European countries with online pre-orders available from September in France, Germany, Spain and Italy.
