AXA launches its first ever Christmas campaign, developed by Publicis Conseil.
The festive season is here! And even though its full of joy and happiness, it’s also a peak time for accidents. Which makes it an overly busy period for our emergency workers: doctors, nurses, firefighters, police officers or tow truck drivers.
AXA highlights this insight by encouraging people to be extra careful during the holiday, through a light-hearted prevention campaign. The film portrays emergency staff at work, doing something very unusual: taking a break while waiting for something to happen.
Directed by Max Fisher represented by La Pac, the film features a remake of the classic ‘Silent Night’ by Andrew Delong.
The film comes with a digital activation, the ‘Safe holiday collection’ that displays 4 holiday-themed objects redesigned to prevent any accidents, rendering them completely and comically impractical.
Discover the film : https://youtu.be/3ZPH49h4kmE
This campaign will be gradually deployed online, worldwide, from December 14th.
AXA wishes you safe and happy holidays.
Creative international agency based in Paris, Publicis Conseil is, in 2023, the 1st “French Agency” and the 2nd “Agency of Year” at the Cannes Lions with 18 Awards, including 2 Grand Prix. Led by Agathe Bousquet, Marco Venturelli and Alexandra Evan, the agency supports its clients from France on different international markets, that includes: AccorHotels, AXA, BNP Paribas, Carrefour, Castorama, Citeo, ENGIE, Fnac Darty, Groupe Seb, Harrys, L’Oréal, Nestlé, Orange, Renault, Sanofi, Saint Gobain, SNCF. Labelled Agences Actives RSE (CSR) by the AACC and the AFNOR with a top score of 3 stars, Publicis Conseil, was named for the third time in a row, international agency n°1 by the Good Report in 2021. www.publicisconseil.fr
About AXA
The AXA Group is a worldwide leader in insurance and asset management, with 160,000 employees serving 108 million clients in 57 countries.
Héloïse Mathon – heloise.mathon@publicis.fr – 06 25 35 74 47
