Awarded "International Van Of The Year 2022", the new 100% electric Renault Kangoo Van E-Tech has been renewed with its usable volume (up to 3.9 m3), its driving assistance system and the innovative "Open Sesame by Renault" offering the best side opening on the market at 1.45 m.
To mark the renewal of its range, Renault, accompanied by its agency Publicis Conseil, is returning to television with a new campaign celebrating professionals.
The agency worked with the famous Tom Kuntz, one of the world's top five filmmakers, awarded by the Director's Guild of America. He is the award-winning director of the Emmy-winning Old Spice campaigns, which won the Grand Prix at the Cannes Lions Festival. He has also directed music videos for MGMT, LCD Soundsystem and commercials for Apple, Heineken, Ikea, DirectTV...
Accompanied by Director of Photography Linus Sandgren, Oscar winner for the film Lalaland, this opus mixes creative transitions and special effects to immerse us in the intense daily life of a roofer. All this is punctuated by Georges Delerue's American Night.
The camera follows the main character throughout the day as he leaps from site to site, in settings as varied as they are breathtaking: from the roofs of Paris to the seaside, passing through the countryside and business districts, to complete his work.
In this hectic pace, he needs a vehicle that is reliable for his missions, an unfailing ally "for those who never stop".
Ten years after the first electric version of Kangoo and its 70,000 units sold, Renault remains the pioneer and leader of the European electric market thanks to a complete range of varied, notorious vehicles adapted to every need.
After the Kangoo Van "Pass the door" and Trafic Van "The Bike Shop" campaigns, this new opus retains all the strong codes of the new creative territory, for all its communications on its range of commercial vehicles: no compromise on the quality of the production, in the highlighting of professionals in the accomplishment of their missions and the expression of the new image of Renault.
"Initiated with the launch campaigns for the Renault Kangoo Van "Open Sésame" and the Trafic Van "Voyez les choses en grand", the new territory of expression of the Renault brand for commercial vehicles takes on its full meaning when it comes to promoting professionals and their success.
Kangoo Van E-Tech 100% electric marks the beginning of a new advertising saga for electric commercial vehicles by Renault with an exceptional production quality involving the best talents while maintaining the musical coherence that is our strength of impact on all markets," comments Sophie Jaguelin, Renault's Expert Brand Content Director.
Broadcasted on TV and digital, the international campaign will be deployed from June in Europe, then in the rest of the world.
Watch the film
here
Publicis Conseil
