AccueilMarcelThe France national football team like you’ve never seen it before, with Orange and Marcel.
The France national football team like you’ve never seen it before, with Orange and Marcel.
Marcel
Publié le mercredi 28 juin 2023 à 00h00, mis à jour le 30 juin 2023 à 14h23
Temps de lecture : 2 min
In less than a month, the French women's football team will play their 1st match in its most important international competition of the year, against Jamaica. This is a key moment for Orange, who has been a committed partner of all types of football for more than 24 years, and of the French Football Federation since 2018, to go beyond its usual support for the French team.
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Orange - la Compil des Bleues (English version)
Orange and Marcel are taking a stand in favor of women's football ahead of the Bleues’ international competition, with the aim of overturning one of the prejudices that all too often surround the players. Many football 'fans', without ever having watched women's football, have strong opinions about the level of the players. But football fans' appetite for highlights compilations of great actions is an opportunity for Orange and Marcel to reverse the trend...
How? Through a never-before-seen compilation of actions from the men's Equipe de France, which quickly reveals itself to be a compilation of technical moves from the women's Equipe de France: the Compil des Bleues (the Bleues' Highlights). Using FX tricks, the appearance of the female players is altered in the 1st part of the compilation, to support a strong message: when Orange supports les Bleus, Orange supports les Bleues.
A technical feat that required weeks of in-depth research into the French Football Federation's archives, to find the women's technical moves, then search for their exact replicas among the male players' moves, and then trick the women's images using VFX.
The Compil des Bleues will air on June 28th, in an ecosystem specifically designed to target football fans wherever they are online : L'Équipe, BeIN Sports, Foot Mercato, the Fédération Française de Football's platforms, and using influencers on YouTube, Twitter and Snapchat.
Credits
Orange Commercial & POS Communication and Creation Chief : Quentin Delobelle Advertising Director : Ombline Thomine-Desmazures Brand Creative Director : Annabel Salesa Video Production Manager : Caroline Fortabat Advertising Manager : Jean-Philippe Francisco Partnerships Managers : Antoine Maillard, Laetitia Lauron et Mikel Sarriquet Media and Influence Managers : Alexis Dreyfus, Isabelle Spanu et Morgan Challand
Marcel Co-CEOs : Pascal Nessim et Charles Georges-Picot Chief Creative Officers: Gaëtan du Peloux & Youri Guerassimov Creative Director: : Xavier Le Boullenger Copywriter : Antonin Jacquot Art Director : Vincent Teffene Ass. Art Director : Sam Salou Motion Designer : Julien Taillez Social Media Creative : Mathieu Borza Associate Director : Eric Guillod Account Director : Solène Raverdy Directrice de Projet : Eva Castrillo Project Manager : Antoine Zago-Meyer
Strategic Planner : Margaux Grenouilloux
Publicis Conseil Executive Creative Director : Fabrice Delacourt Client Lead : Anne Dauvé
Production - Prodigious Head of Production : Timothé Rosenberg Post Production Manager : Franck-Hervé Marc Post-producer : Jonathan Keita Lead Flame Artist - VFX Supervisor : Nicolas Vogel VFX : Sébastien Delecour, Sylysak Taidonekhong, Emilia Redondy, Luc Noehringer, Guillaume Riboulet,
Louis Nicod, François-Xavier Clément, Paul Crézé, Léo Auger, Adrien Vernier, Mathieu Cabaret Chief Editor : Mickäel Bandela
Archive Research - Les Artisans du Film Producers : Valéry du Peloux & Sixtine Busetti Archivists : Rethi Tan (Lead) & Pouria Hossein-Pour
