Publicis Luxe
The Maison Cartier and Publicis Luxe invite us on a dreamlike adventure to celebrate the end of the year.
Reconnecting with the magical tales of winter, Cartier lights up the end of the year. An invitation to cross the starry night aboard a fabulous ship, on an imaginary voyage. It carries with it the world of Cartier and sows in its wake the precious aura of the House's creations. Beckoning us to follow, as it masterfully weaves the precious links that bond people and places, spreading a festive spirit around the world.
Whether it's at the top of a mountain, above the clouds, the Place Vendôme in Paris, flying over a frozen lake, gliding down a snowy slope surrounded by fireflies, crossing an ocean of clouds, or getting lost in the heart of a fairy light illuminated forest of Christmas trees, this magical journey transports us to moments of enchantment and pure magic.
Fully crafted by the Publicis Luxe team, this international campaign features all the iconic jewels of the Maison Cartier: from the legendary Tank watch to the Love ring, spread around 16 animated capsules and a series of dreamlike images.
The magical campaign will be available in stores, on Cartier digital areas and as print, digital / 3D and window displays.
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Assets: https://lion.box.com/s/j0v8e5sgdavfw6h9vngg9q17ol2v4ny8
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CARTIER INTERNATIONAL
Sr Vice President Chief Marketing Officer -Arnaud Carrez
Global creative & strategic communications director - Emmanuelle Guillon
Creative Product Content Director - Marco Terroni
Creative Product Content Senior Manager - Charlotte Temam
Creative Product Content Project Manager - Bettina Ghinozzi
Creative Product Content Post-Production Manager - Valentine Karas
PUBLICIS LUXE
Executive Creative Director - Jasmine Loignon
Associate Creative Director - Adrien Cussonneau
Copywriter - François Pelce
Art Directors - Jeremy Givord, Hugo Matringe, Erevan Joseph, Margaux Courveaulle
Associate General Manager - Amandine Ribeiro
Commerce: Iris Decoux, Sara Tazekrit, Valentine Guigou
Post-Producer - Laurence Lévy
Art Purchase - Veronique Bataille, Christine Bouffort, Beatrice Kagan
PRODUCTION
3D & Home Decor - Hugo Fournier produced by Watch Out
Animation and Interior Design - Mathematics
Production - Christine Bouffort (Prodigious)
Music - Prodigious
3D DOOH - AC3
NM Print et Digital – Maud Rémy-Lonvis
Post-production – Tout Joli
ABOUT PUBLICIS LUXE
We imagine experiences where product, service and storytelling blend into a single, memorable journey. Experiences are moments, that spark emotion: an arresting photograph, a beautiful parcel on your doorstep, a grand decor or an exceptional event, an interaction with inspiring people. These moments, over time, create a unique kind of relationship between people and brands, made of impressions, conversations, discoveries and surprise, essentially: emotions.
To spark positive emotion, Publicis Luxe thinks big, and thinks small. We are a unique combination of artisan-worthy attention to detail, and large-scale production capabilities. A crew of passionate people coming from different backgrounds: digital natives mesh with image craftswomen with the best eye for esthetics, working as one team between Paris and Shanghai.
Whether working on brand platform, campaigns, commerce, always-on content, innovative services or post-advertising territories - we're pioneering a new era of luxury marketing, where conversations bloom, where heritage and zeitgeist collide to spark new ideas.
Agency : Guillaume Liziard CMO - guillaume.liziard@publicis.com, +33 1 85 56 96 01
