The Solar Impulse Foundation launches the "Prêt à voter" initiative, an innovative and unifying approach to accelerate ecological transition in France

Publicis Conseil

Paris, July 07, 2022 - Solar Impulse, a foundation lead by the explorer and pioneer of clean technologies Bertrand Piccard, and Publicis Conseil launch the "Ready to Vote" campaign to challenge newly elected members of the French parliament to accelerate implementation of concrete ecological transition solutions.

Since the creation of his Foundation, Bertrand Piccard has a unique federating and pragmatic vision of ecology which can be found in his book "Réaliste". He positions himself above the party politics of left and right and proposes solutions that reconcile ecology and economy. There are more than 1000 clean, profitable and certified solutions identified and developed by the Foundation in favor of the environment.

Today, citizens are asking those in government and power to act more effectively for our planet. With this in mind, Publicis Conseil has created a communication campaign to promote the original approach of the "Prêt à voter" initiative, which consists of using existing technological solutions as a starting point to guide legislation in the new assembly.

50 recommendations are implemented, ready to be applied and will help modernize current French regulations. They are also available on the website
solarimpulse.com.

The success of the environmental transition no longer depends on the continuous development of new technological solutions, but rather on their implementation to do this we need create the conditions that allow these solutions to be realized so that we can all benefit.

Environmental issues are fundamental concerns for the French people, but also major challenges for Emmanuel Macron's government.

Bertrand Piccard, President and Founder of the Foundation, said:
"Since there is already a plethora of innovative and economically profitable ecological solutions out there, we need to modernize the laws to facilitate their adoption. The climate is changing so should the law!".

Agathe Bousquet, President of Publicis France, commented: "The Foundation wants to accelerate the transition and has selected both large and small innovations to do so. We have looked for a campaign that reflects an image that is pragmatic and sincere, to challenge politicians in concrete terms and ultimately remind them of their responsibility and power to act."

Valérie Decamp, Managing Director of Médiatransports, adds: "Supporting this initiative by making space available corresponds perfectly to our signature - For useful advertising -, and more broadly to our CSR commitments. We are therefore particularly happy to support this project and thus contribute to raising awareness of these environmental issues that concern us all.”

Starting on Monday 4 July, the first wave of this campaign will be deployed until 17 July in OOH and DOOH. This event will also be accompanied by a social media campaign to highlight the concrete actions of Solar Impulse's fight.
The Solar Impulse website will host the 50 "Prêt à voter" recommendations.

By bringing innovation to a field that needs it, namely the legislative and regulatory framework, Bertrand Piccard and the Solar Impulse Foundation are confident that the "Ready to vote" initiative will be able to lend a hand to political decision-makers. "Prêt à voter" will provide the market with the clean and efficient solutions needed to protect the environment, reduce waste and improve the purchasing power of French households.

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